Virtual technology and internet has been successful in bringing the world closer through information that can be found at the tips of one’s hands. It has also brought out a new set of entrepreneurs who have conducted successful business using this means of technology. Goa Handicrafts Rural and Small Scale Industries Development Corporation (“GHRSSIDC”) recently launched its e-portal to market the state’s crafts and handicrafts to a wider set of audience.
Goan artisans can now market their products and already 350 Goan handicrafts have been exhibited online, with about 100 put up for sale. Products include Goan specialties such as terracotta lampshades and necklaces made of shells and beads.
The idea was generated when the Managing Director of GHRSSIDC visited handicrafts fairs in foreign countries such as USA and Greece where the importance of an e-portal was explained for widening one’s customer base with larger exposure all around the world. The GHRSSIDC is now one of the few small scale handicrafts corporations in India to have its own e-portal.
An e-portal allows one to publicize complete information including photographs, size, weights, height dimensions and price range of all products. GHRSSIDC has formed two domain sites for showcasing their products; www.ghrssidc.org or www.goanhandicrafts.com. Photographs of about 500 handicraft items have been put up on the site of which 350 are for exhibition and 100 are for online sale.
The new e-portal has already fetched orders for GHRSSIDC from USA and products will soon be dispatched to the clients there. Along with improving the sale of fast moving products, the e-portal also helps a client to order a customized product as per client’s specification, thus demanding product exclusivity.
Some famous Goan Handicrafts include coconut shell items, trinkets made of shells, corals and bead work, brassware, terracotta, rosewood furniture, locally crafted beads of various colours such as red, blue, yellow and others in contemporary designs, table cloths with handmade needlework, hammocks woven of strong and durable cotton fibre and pottery products with traditional techniques made by Kumbhar community of Goa.