Adventure India – Goa tourism is looking at adventure tourism

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Adventure tourism is one of the themes to be showcased at ITB Berlin 2007. Still at a nascent stage in India it has been identified as a segment with great potential and the Ministry of Tourism and various state governments are making it their thrust area, finds Express TravelWorld.

Activity based tourism is gaining prominence worldwide, and increasingly travellers are deciding what activities they want to do and choosing their destinations accordingly. The `push’ (personal motivation) factor is getting stronger than the `pull’ (destination attraction) factor. Adventure travel or tourism, a major part of activity-based tourism globally has been segmented into extreme adventure and soft adventure activities.

Adventure tourism in India is still at a nascent stage of development but the country has huge potential and the segment is now becoming a point of focus with the Ministry of Tourism and various state tourism boards. Adventure tourism is one of the themes, which will be stressed upon by India at ITB Berlin 2007, where India is the partner country. Soft adventure is rapidly gaining popularity in India and is valued at approximately Rs 300 crore according to the Adventure Tour Operators Association of India (ATOI). There are a number of tour operators who have made this niche segment as their sole business and their numbers are proliferating by the day.

According to an analysis by industry chamber, PHDCII, adventure tourism is growing at 20 per cent and will emerge as one of the biggest foreign exchange earners generating US $20 billion by 2010, provided proper policy initiatives are undertaken by state governments. The analysis further underlined that with improved and enhanced infrastructure and connectivity at adventurous spots, India could achieve the target of 5,000,000 tourists arrivals per year in the coming years.

The adventure tour operators in India are offering a wide range of activities like white water river rafting, trekking and mountaineering, wildlife safari and desert safari, skiing, hot air ballooning, paragliding, scuba diving etc. Adventure tourism is a profitable option for these tour operators as clients are willing to live under the most basic conditions but end up paying top dollar for the tour operator’s expertise and the activity. According to Akshay Kumar, general manager, operations, Mercury Himalayan Explorations (MHE), while Indians are slowly taking to adventure activities, the segment has a huge potential in inbound travel. Though seasonal and not high volume, it is a segment with high yield.

A powerful boat pulls the chute along making a kite out of you. This is parasiling in action in Goa.

Even tourism boards of established states like Rajasthan, Kerala, Goa is looking at adventure tourism to add on to the bouquet of offerings and attract more international and domestic tourists.

Full Story: Adventure India

One Comment

  1. hi guys

    can anyone of you tell me about the adventurous activities in goa during feb’10???

    thank you

    1. ashim dhar on December 23rd, 2009 at 11:55 am

3 Trackbacks

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  3. By travelworld on July 4, 2008 at 3:43 am

    […] potential and the Ministry of Tourism and various state governments are making it their thrust areahttp://www.goablog.org/posts/adventure-india-goa-tourism-is-looking-at-adventure-tourism/TravelWorldTravelworld is a multi-office global travel management company based in Tampa, […]

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